Fifth Annual Outdoor Economy Summit and member Meeting
10:00 Am - 5:00 pm
November 2, 2023
HULA, 50 lakeside drive, burlington
AGENDA
Read about the workshops and review logistical details.
10:00 Coffee & Networking
10:15 - 11:30 Re-Create the Outdoor Economy: Forums (see descriptions)
Conservation, Recreation, and Business Collaborations for the Outdoors: 30 by 30 and Other Opportunities - REEF ROOM
Moderator: Drew Simmons, Principal, Pale Morning Media
Presenters:
Nick Bennette, Executive Director, Vermont Mountain Bike Association & Co-Chair, Vermont Trails and Greenways Council
Shelby Semmes, Vice President New England Region, TheTrust for Public Land
Jamey Fidel, Forest and Wildlife Program Director, Vermont Natural Resources Council & Forest Partnership
Trey Martin, Director of Conservation and Rural Community Development, Vermont Housing and Conservation Board
Move Forward Together Vermont Business Conversation - ISTHMUS ROOM
Presenters:
Jackie Dagger, Program Manager, Vermont Outdoor Recreation Economic Collaborative
Claire Polfus, Recreation Program Manager, Vermont Dept of Forests, Parks and Recreation
Breakout Facilitators:
Courtney Laggner, Brand & Community Marketing Manager, Darn Tough Vermont & VOBA Board Director
Miguel Reda, VOBA Board Director
11:30 Coffee & Networking
12:00 Welcome & VOBA Reflections - REEF ROOM
Presenters:
Lucia Campriello, Chief Growth Officer, HULA
Wendy Knight, VOBA Board Vice-Chair
Introduction to the Governor: Kelly Ault, Executive Director, VOBA
12:15 Remarks from Governor Phil Scott
12:30 - 1:10 Re-Create the Outdoor Economy: Panel
Moderator: Adam Howard, Editor and Publisher, Height of Land Publications
Panelists:
Nate Formalarie, Director of Communications and Strategic Initiatives, Agency of Commerce and Community Development
Randy Elles, Brand Director, First Stop Board Barn
Weiwei Wang, Executive Director, Community and Policy, Vermont Professionals of Color Network
Claire Zhu, Founder, Hootie Hoo
1:10 - 1:20
Land Acknowledgement, Miguel Reda, VOBA Board Director
VOBA Board Elections, Kelly Ault, Executive Director, VOBA
1:30 - 2:45 Re-Create the Outdoor Economy: Workshops (see descriptions)
Creative Ways to Generate and Amplify Brand Content - REEF ROOM
Moderator: Katie Flagg, President, Press Forward
Panelists:
Andrea Charest, Co-Owner, Petra Cliffs Climbing Center and Mountaineering School and Mammut Athlete
Corinne Prevot, Founder, Skida & VOBA Board Director
Julia Zema, Brand Marketing and Operations Manager, The Orvis Company
Breakout Facilitators:
Louise Lintilhac, Senior Account Manager, Press Forward
Sasha Dietschi-Cooper, Owner, Method Outdoor Collective
Heidi Krantz, Business Advisor, Vermont Small Business Development Center
Building Career Pathways and Businesses in Outdoor Communities - ISTHMUS ROOM
Moderator: Ann Nygard, Director, Center for Innovation & Entrepreneurship, Vermont State University
Panelists:
Amy Alton, Principal, M.E.T. Consulting, Inc.
Doug Stewart, Retail Manager, Skirack
Mariah Keagy, Owner, Sinuosity Flowing Trails
Benjamin Grenon, General Manager, Mavic
Advocating for Climate Resiliency Policy in the Outdoor Economy - SUNSET ROOM (we regret that this room is not ADA Accessible)
Moderator: Jill Sudhoff-Guerin, Owner, Maidstone Public Relations
Congressional, State, and Business Presenters:
Will Stevens, Outreach Representative, US Senator Bernie Sanders
Fauna Hurley, Business Liaison, Office of US Senator Peter Welch
Morgan Nichols, Community Liaison and Constituent Services Representative, Congresswoman Becca Balint
Becca Washburn, Director, Lands Administration and Recreation Division, Dept of Forest, Parks and Recreation
Yva Rose, Owner, Lamoille Valley Bike Tours
Breakout Facilitators:
Kristin Warner, Public Policy Manager, Vermont Businesses for Social Responsibility
Christina Ericson, Executive Director, Local Motion
3:00 Remarks from Vermont State Treasurer Mike Pieciak - REEF ROOM
Introduction: TJ Whalen, General Partner and Managing Director, FreshTracks Capital, VOBA Board Director
3:30 Third Annual Trailblazer Legacy Award Celebration - REEF ROOM
Emcee: Lisa Lynn, Editor, Vermont Sports & Vermont Ski+Ride Magazines, VOBA Board Secretary
Recipient: Johannes von Trapp, President, Trapp Family Lodge
3:55 Closing Acknowledgements - Chris Fidler, Vice President of Global Merchandising, Burton Snowboards
4:00 Networking Reception by The Spot - REEF ROOM
10:00 - 4:00 Gear and Clothing Repair Station by The Sandbox - LOBBY
Bring your outdoor gear and clothing in need of repair to the Summit and staff from The Sandbox, a no-bounds creator space that promotes sustainable action through creativity, community and curated experiences, will fix it onsite for a fee. Straightforward repairs such as jacket and pant holes, backpack mends, and zipper fixes can be picked up by 4:00 pm, where complicated repairs or those requiring parts will be taken to The Sandbox for later pick up. The Sandbox offers ongoing workshops and pop-up events tailored to team’s sustainability missions, as well as the space to create custom product partnerships.